Brand identity, print collateral, advertising , event design, digital branding for a major international art fair.

The Salon: Art + Design, a fair mixing art, design and decorative art objects from 53 dealers from 7 countries at the Park Avenue Armory. Our challenge was to create a brand for this new addition to the New York collection of art fairs.
The brand was applied to various components including catalogs, invitations, VIP cards, guidebooks, interior and exterior signage, print and web advertising. The Salon was a resounding success which the New York Times called, “a museum in the making at the Park Avenue Armory.”