Branding, identity, and print and collateral for an insurance company with a 60-year legacy.

Owens Group has been providing insurance solutions to individuals, families and businesses since 1957.

The objective was to create new materials that: energized the brand expression to stand out from competitors, target new markets and grow the client base, reinforce the message of “who we are” and “why work with us” and had a new positioning focused on the attributes of being attentive, intimate and inventive.