Brand identity, print collateral and website for a Senior Residential Community.

Saint Francis is a unique residential community for seniors who cherish their independence located in Denville, New Jersey.

They wanted to refresh their brand image and reinforce their unique qualities to potential residents: the quiet and peaceful community, support and services and the family-oriented atmosphere.

Established in 1895 by the Sisters of the Sorrowful Mother to serve as a health and wellness spa, the Sisters still operate and manage the property and remain committed to providing a supporting nurturing environment for all residents, welcoming all denominations.